Just Because It Says Black…

Today while shopping, I ran across a brand called BLK/OPL aka Black Opal. As I skimmed through the [BLK/OPL] hues of browns, I was thinking to myself’ “This has to be black owned”. To my surprise I discovered BLK/OPL is not a black owned brand. (Thank you Google!) More surprisingly was discovering the legal battle between BLK/OPL and [a black owned brand ] BLK+GRN. Blue Telsma [from thegrio.com] wrote, “Their argument hinges on the fact that both brands use block letters, both spell Black with the shorthand BLK, and both brands use a symbol followed by three other letters….”.

[BLUE TELUSMA] ANALYSIS: To the surprise of some, the revered cosmetics brand is not Black-owned, as it turns out, but now a trademark opposition motion its parent company is making shows how it is muscling true Black businesses.

https://thegrio.com/2019/05/23/black-opal-black-ownership-branding-cosmetics-blue-telusma/

You may be wondering…”Well, what does that have to do with anything?” Let me share with you how. Writer, Blue Telsma, shared an interview with BLK + GRN owner Dr. Kristian Henderson . Telsma shared this; “The problem isn’t that a major player is creating products geared towards Black women. The problem is the lack of transparency,” she [ Henderson] clarifies. “Brands need to be honest about ownership. Using tags such as #BlackOwnedBusiness is misleading consumers who want to make a conscious effort to invest money in Black-owned brands. And perhaps more egregious, the problem is when non-Black mainstream companies use their power and money to push Black owned companies out of the Black beauty space.”

Did you catch that? Think about this. Why don’t we see nor recognize Black owned companies out of the Black beauty and care industry? This is the whole reason I created this blog to push the changing face of the beauty business. We have to take ownership for ourselves. If we want to see more black women in beauty and care, we have to create our own opportunities. This includes educating yourself of black owned brands, buying black owned products and hiring black owned services firms. I listened to a Podcast from Lessons on Black Excellence in Business with Professor Rogers’ Harvard Business School cases. Rogers went on to say this, “Diversity and Inclusion isn’t an act of omission, it’s one of commission”. If we are determined to be included we must take charge of our image. In order for diversity and inclusion to be actualized, we must invest in ourselves. And on that note, remember just because it says black doesn’t mean it’s black owned.

Thank you for reading!

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